We're Changing Our Name!

The Pasta Shop is Now Market Hall Foods

Same owners. Same great food. New name.


Dear Pasta Shop Customers and Friends,

We are pleased to announce that we are changing the name of The Pasta Shop—in Oakland and Berkeley—to Market Hall Foods.

A Little History

Thanks to you, for nearly 30 years, The Pasta Shop has evolved from a small gourmet store to a beloved Bay Area institution, where neighbors gather, shop daily and talk about food. It has earned its reputation locally and nationally as one of the very best sources for specialty groceries, prepared foods, the finest cheeses and charcuterie—and fresh, handcrafted pasta.

Why the New Name?

First of all, it’s not really so new. As the name of our parent company and our online shop, and one we’ve used internally for some time, Market Hall Foods more accurately describes what our two stores actually are: vibrant food emporiums with offerings that extend far beyond pasta. While each shop’s selection varies according to the interests and needs of its customers, Market Hall Foods in Oakland and Berkeley are fundamentally the same: same great food, same owners.

What’s Not Changing

In 1987, as some of you will remember, our family built Rockridge Market Hall, envisioning a European-style marketplace where people could do all of their daily food shopping in one place. As a cornerstone of the neighborhood, Rockridge Market Hall will keep its name. Also, our fresh, handcrafted pasta and sauces will continue to be sold under the brand name The Pasta Shop in our two shops as well as at farmers markets and local stores, on goodeggs.com; and served at 200 restaurants throughout the Bay Area.

Going Forward

Changing our name is an ongoing process and will take a few months. You will soon see the name Market Hall Foods on signs, shopping bags, menus, in our newsletters and on our website. As we make this transition, we’d love to hear from you. Over the years, your ideas, interests and suggestions have helped define our shops, and we welcome your questions and comments. Please direct these to Sara Feinberg, marketing manager (This email address is being protected from spambots. You need JavaScript enabled to view it.). As we near our 30th Anniversary, we are excited about these changes. Thank you for continuing to shop with us at Market Hall Foods.

Sincerely,
Sara, Tony and Peter Wilson


Still have a few questions?
Check out our Name Change FAQs
for more details about why and how we're changing our name.

Rockridge Market Hall
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Rockridge Market Hall
5655 College Avenue, Suite 201
Oakland, CA 94618
phone: 510-250-6000

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